I'll never forget the day in March 2012 when my publicist contacted me saying that it was possible that Britney would be wearing The Eternal Love Bra for her Twister Dance Video with The Jessica Moto Leggings from The Show 'em Some Swagger Collection, but that she would need an extra bra for her body double. I did not have one with the fancy tassel but I did have one without it from my personal collection, so I gave her mine. I'll never forget how excited I was awakening to the nonstop sound of google alerts at 3 am in March 2012. The story soon went viral because Britney was back and hotter than ever donning at 20K skull and diamond encrusted sports bra. It was pretty amazing.
Here, Angela Sarafyan was featured in Runway Magazine, styled in The Stacy One-Piece, which was actually designed to be a triathlon suit, an idea that dawned on me while running around the track for an indoor triathlon with a wedgie. I recall thinking, "There must be a better way to do this." This suit had an interior pocket for energy fuel, the perfect 50's style butt, mesh panels to subtly show off your curves, a zipper and adjustable straps. From a styling standpoint, it was often used as a bodysuit.
Styled Dee Brown for a Miami Photo Shoot, where is is wearing vintage Chanel earrings and an A Che cut-out one-piece; Shot by LHGFX
Here, Adrienne Bailon is looking fierce in The Angelina Bra from The Zip 'em Up Collection, inspired by Angelina Jolie's role in Tomb Raider.
This photo shoot was inspired by a Matisse painting. Photography by Jayd Jackson; Hair and Makeup by Zuleika Acosta; Graphics by Roman Grimaldi
This shoot was completed on a hot summer night in July 2012. This particular image is of The Jayde Moto Jacket from The Venomous Vixen Collection, The Lauren Bra from The Zip 'em Up Collection and The Erin Cargo Skinny Leggings from The Show 'em Who's Boss Collection. Modeled by Kelly Klarich and photographed by LHGFX.
The Robin Gloves were styled for a shoot in Annex Magazine, a collaborative effort between Hedda Royce from G-Loves and me.
This was the cover page for the SS2013 City Girl Shoot for BodyRock Sport, featuring The Alexis Moto Jacket from The Venomous Vixen Collection, modeled by Kelly Klarich and photographed by Liam Alexander.
The Megan Bra was used for this shoot in Tantulum Magazine. The bra is from The Lock 'em Down Collection, a bra that contained three pockets and a side zipper for easy removal, and was embellished with gold studs.
The Dark Romance FW2013 Photo Shoot was inspired by a Matisse painting that I love. Photographed by Jayd Jackson and modeled by Erica Fuerst Dooley, Kelly Klarich and myself.
Sharna Burgess from Dancing with the Stars rocking The Valerie Halo Bra.
This was part of a multi-page spread in Hydrogen Magazine, here featuring The Shauna Tank from The Peek-a-Boo Collection and The Jen Leggings from The Rip 'em Off Collection. Other items featured are The Eternal Love Bra, The Jessica Moto Leggings, and The Melyssa Shorts.
Inez contacted me a while back asking if we could make her The Cleopatra Bra with matching booty shorts, so we did and the result was incredible. She is a stunning woman.
The idea for this bra was conceived early in the morning walking home from the gym on a brisk winter morning. As I was passing a donut shop, I saw a photo of a bouquet of flowers in all the colors of the rainbow and thought, "We need to create a bra to promote gay equality." So I sent the image to my manufacturer, which she then sent to our CAD artist, and voila.
This was the first design I ever came up with for a man, which was a collaborative effort between Hedda Royce from G-Loves and me.
The Robin Gloves were the result of a collaborative effort between Hedda Royce from G-Loves and BodyRock Sport. We wanted gloves to complement our most popular bras, and they quickly became a top-seller.
Debbie Davis wearing The Maya Bra and The Maya Booty Shorts from The Yoganista Collection, photographed by LHGFX.
This shoot featured The Jessica Moto Leggings from The Show 'em Some Swagger Collection.
A compilation of some of the creative I did for BodyRock Sport.
I styled this shoot for one of Fitmark's 2012 campaigns.
Samantha Sage from Hive Lifespan in Buffalo rocking The Sophie Bra from The Zip 'em Up Collection with The Durga Booty Shorts from The Yoganista Collection.
Britney Spears rocking The Jessica Moto Leggings from The Show 'em Some Swagger Collection for her Twister Dance video.
Shot by LHGFX Photography, July 2012
The Warrior Goddess Bra and The Zuzu Booty Shorts, photographed by LHGFX.
Bianca Jade is a Midwestern Latin-American born TV host and fitness personality. She is best known as Mizzfit for the widely popular online fitness destination and brand she founded in 2009 in New York City, where she resides. She is a leading figure in the movement to promote female empowerment and a fashionably fit lifestyle.
Here, she is rocking The Nicole Bra from The ZIp 'em Up Collection with The Bry Luxe Capris, photographed by Caitlin Mitchell.
Mizzfit gets people to the gym, to yoga class, to outdoor parks, to trapeze schools, and anywhere else you can break a sweat and look good doing it.
But Mizzfit doesn’t just work out and then blog about it. She speaks on panels, she hits the red carpet at fitness events, she stylizes sportswear brands in their marketing efforts and product launches, and she even hangs out with Jillian Michaels.
Carmen Electra stretching in The Jessica Moto Leggings from The Show 'em Some Swagger Collection.
This collaboration with Julie Mollo serendipitously occurred in 2012, and we designed three bras together: The Bette Bra, The Marilyn Bra, and The Katy Bra, all Bespoke creations that donned major celebs in Hollywood.
Vanessa Hudgens walking around LA in her Vanessa Moto Jacket from The Venomous VIxen Collection.
Robin rocking a custom BodyRock Bespoke yoganista bra in black pleather and The Durga Booty Shorts from The Yoganista Collection.
Heather is wearing THe Nicole Bra from The ZIp 'em Up Collection, photographed by LHGFX
Brooke is wearing The Devi Bra and The Devi Booty Shorts, photographed by Satio.
THe Dark Romance FW2013 Collection was inspired by a Matisse painting. Photography by Jayd Jackson; Hair and Makeup by Zuleika Acosta; Models are Erica Fuerst Dooley, Kelly Klarich and Kelly Dooley; Styling by Kelly Dooley
Becky G performing in The Robin Gloves
One day, while walking in freezing cold through Bryant Park, I thought, "I need to make a faux fur sports bra just for the hell of it." And so I did. And here it is.
Chelsea Hightower wearing The Gaga Moto Jacket from The Venomous Vixen Collection while heading to a DWTS rehearsal.
I absolutely LOVED how the stylist put this look together, combining The Ruby Gloves with The Valerie Moto Jacket, The Determined Ladies Bra, named after girls on New York Road Runners' Team for Kids, and The Sophie Capris. She absolutely nailed this!
Here, Ally Maki is wearing The Marilyn Bra for Just Jared, a design that stemmed from a collaborative effort between Julie Mollo and me. To learn more about our collaboration, watch this video:
Sharna rocking The Chante Bra from The Show 'em Off Collection with Andy Dick on DWTS.
Here, Christina is playing some basketball donning The Hera Bra and The Hera Capris, named after The Greek Goddess of Marriage, as part of the SS2013 Collection.
For more information about The Empower 'em Collection, worn here by Giuliana Rancic, read these articles:
Grace Potter wearing The Lisa Bra from The Keep 'em In Collection for a concert.
This shot was taken for the SELF Magazine cover. The ended up selecting a photo that would show off her post-baby body!