The custom Edie Parker clutch is dream come true for a bespoke hunter like myself. If any of you followed me when I launched BodyRock Bespoke, handcrafted luxury items infused with individuality make my heart flutter. I had a few very special BodyRock Bespoke clients, and every time they placed an order, I'd excitedly leap to my sample room to gather the components and make the coveted item. It was so much fun to pick out all of the thread, zippers, Swarovski crystals and other embellishments, and then customize the hangtags, wrap them up in beautiful tissue paper and send them off to the lucky recipient. As a consumer, I love to add pieces to my wardrobe and home that are imbued with meaning, as such items are loaded with symbolism that feeds your soul.
As Deborah Jacobs reported in an article in Forbes entitled "Made-to-Order Fashion Goes Mainstream" 2013, "In the lingerie category, Cora Harrington, the founder and editor of The Lingerie Addict, a lingerie blog, recommends two sites for style customization: BodyRock Sport, known for making bespoke sports bras that are both pretty and practical. They come in a range of fabrics, colors, styles, a choice of embellishments, and they also feature hidden pockets for items like your iPod and car key. Cora also recommends them for their line of fashionable mastectomy sports bras, which have gotten rave reviews from the breast cancer community."
The goal with each creation was to enable women to express themselves on their terms. Don't change to fit the fashion; change the fashion to fit you. As Diane Vreeland said, "If you are 100% yourself, you will never have any competition...Fashion must be the most intoxicating release from the banality of the world." I always encourage my clients, friends and fans to buy what they don't have yet. Mix it with something that really makes your heart beat faster. Don't buy something unless you love it, even if it's on sale. If you are ordering something that you envisioned yourself, you're bound to be smitten.
So, back to Edie Parker--these bespoke bags transforms a classic handbag into a stylish statement of identity. As their website indicates, all you have to do is select the shape, font and colors from our palate. Then, choose a word that tells the world who you are. Perhaps it’s your name, perhaps not. Each Bespoke clutch is unique, handcrafted, and made in America. I really want to order one of these beauties but am trying to think of the perfect word for my bespoke creation.